David Attenborough

Are They Really Bears?

The Last Panda

By George Schaller

University of Chicago Press 251pp £19.99 order from our bookshop

Why choose an aberrant Chinese bear, teetering on the brink of extinction, as a symbol for a conservation charity? Why not pick something less exotic and more universal? Or a creature which is a key element in an important ecosystem? And isn’t it giving an unnecessary hostage to fortune to hitch your image to an animal that might quite soon disappear altogether and so declare your mission a failure?

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