Gerald Butt

Come Fly with Me

The Balloon Factory: The Story of the Men Who Built Britain’s First Flying Machine


Picador 243pp £16.99 order from our bookshop

In its publicity campaign prior to the opening of Heathrow’s Terminal 5, British Airways promised to put ‘the enjoyment back into travel’. But even ignoring the embarrassing fiasco at that launch and the frustrations of lengthy security checks every time you fly, BA was fooling itself in thinking that it could, all of a sudden, put the joy back into air travel. Airlines over the years have gone out of their way to quash any lingering sense that flying might be a source of wonder. From the earliest days, operators realised the need to woo customers by stressing that the activity was safe. The word fun was too easily associated with adventure, which in turn suggested danger. 

Follow Literary Review on Twitter

  • Last Tweets

    • What a charming, candid blogpost from one of our dear contributing editors. ,
    • RT : The first guess from one of my 1st graders was “death” and such an awed, somber, reflective hush fell over the clas… ,
    • Merry Christmas from Literary Review! Hope your stockings were laden with books, and the tree bending under the weight of further books....,
    • Last minute Christmas gift required? We're offering discounts on all our subscriptions (20% no less!) with the cod… ,
    • In this issue's 'Silenced Voices', Lucy Popescu writes of Thailand's restrictive lese-majesty laws and their latest… ,
    • "Gunn was a disciple of the American formalist Yvor Winters, but Winters’s poetry could never give off such a scent… ,
    • Christmas gift hunting? Why not give the gift of being even better read? We're offering discounts on all our subscr… ,