This book is a wake-up call for anyone in the print media who has not yet grasped or embraced the realities of the digital world created by the Internet. The author, who doubles as a novelist and as director of internet marketing for a substantial media group, believes that many, perhaps most, book publishers are in denial about the changes taking place around them and are unaware that the world of print ushered in by Gutenberg more than 500 years ago is about to hit the buffers. He argues that this ostrich attitude is not just bad for business but also, from a wider perspective, harmful to the course of reading.

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