This book is a wake-up call for anyone in the print media who has not yet grasped or embraced the realities of the digital world created by the Internet. The author, who doubles as a novelist and as director of internet marketing for a substantial media group, believes that many, perhaps most, book publishers are in denial about the changes taking place around them and are unaware that the world of print ushered in by Gutenberg more than 500 years ago is about to hit the buffers. He argues that this ostrich attitude is not just bad for business but also, from a wider perspective, harmful to the course of reading.
He’s done a good job. Print is Dead is a succinct and useful field guide to digital media. Gomez is not a techno-freak obsessed with how the stuff works. He wants us to understand the mindset of ‘Digital Natives’, the post-Internet generation for whom the screen has already replaced the