Joseph Kony could never have imagined it. Once an obscure warlord traipsing through the central African bush, he has been catapulted onto the leaderboard of global villains. Schoolchildren have been riveted by an internet video of his atrocities released by Invisible Children, a group of American activists. Their film has garnered more than 89 million hits on YouTube since March. Some viewers rallied behind their Kony2012 campaign to call for the Ugandan rebel’s arrest by the year’s end. Overnight, Kony has become the world’s favourite bogeyman.

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