Robert Lacey

Model Failiure

Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City

By

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Reviewers have rightly compared this important and enjoyable book to Joseph Conrad’s Heart of Darkness. But with Oscar season upon us, perhaps another comparison is called for – to James Cameron’s box-office-topping parable of American utopianism and arrogance, Avatar. Greg Grandin, an academic with a gift for sharp characterisation and storytelling, is positively cinematic as he describes the fate of Henry Ford’s attempt to build small-town America in the wilds of the Amazon basin. But he goes a step beyond Avatar. Fordlandia shows what happens after the Blue People have triumphed.

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