Recalling his first impressions of the work of his long-term collaborator E H Shepard, A A Milne confessed to having remarked to the art editor of Punch magazine, ‘What on earth do you see in this man? He’s perfectly hopeless.’ It is not unusual for writer–illustrator partnerships to begin inauspiciously, but few go on to become so enduring and successful, as is evident from the glorious exhibition at the V&A, ‘Winnie-the-Pooh: Exploring a Classic’, which comes to a close this month. The creative marriage of Milne and Shepard demonstrates what can be achieved when writer and artist are on the same wavelength. Their partnership evolved to create a fusion of word and image on the page, where each was interacting with the other in a carefully choreographed delivery of meaning. In the early 1920s this ‘show and tell’ approach was highly innovative and it is one to which the increasingly sophisticated modern picturebook is indebted.