This year marked the ninetieth anniversary of the genocide against the Armenians during the First World War. However, apart from a few articles and an occasional documentary, the anniversary of the first major genocide of the twentieth century passed without much public reflection. This mute treatment stands in contrast to the preoccupation with the mass murder of Europe’s Jews or the efforts to memorialise the genocide in Rwanda and the slaughter at Srebrenica. As Donald Bloxham remarks, the genocide carried out on the Armenians was not only the first of its type but also the most successful. Having wiped out a population, the perpetrators then succeeded in virtually erasing any memory of its annihilation.