ALTHOUGH DESCRIBED AS ‘editor’ of this attractive and intriguing book, Umberto Eco is decidedly its author. The same mixture of academic instinct and narrative talent that characterises his other non-fiction is present here again, and with it the same wide and reflective sweep. The mixture and the sweep are sure to offend purists among scholars, for whom the measure of fitness in such a work is the inverse relationship between narrowness of scope and number of footnotes – the narrower the scope and the larger the number of footnotes, the better.

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