English Shops and Shopping by Kathryn L A Morrison; The Shops by India Knight - review by Jessica Mann

Jessica Mann

The Retail Revolution

English Shops and Shopping


Yale University Press 343pp £30 order from our bookshop

The Shops


Viking 214pp £12.99 order from our bookshop

KATHRYN MORRISON SAYS her book is meant for those who enjoy shopping but she refrains from specifying who such people are likely to be, and perhaps it would be mistaken as well as sexist for me to suggest that her target audience was predominantly female. Inda Knight has no inhibitions about that (or much else) and in her efision on shopping firmly remarks that 'Men are traditionally supposed to be hopeless at it: grumpy and monosyllabic when lured down the High Street, wishing they were at home browsing the web for gadgets instead.' Those who browse and buy online know that Internet shopping is not at all the same thing as 'shop-gazing' or 'going out shopping', which does not necessarily imply any intention to spend money and is not always acquisitive. Many of us go round the shops as a form of socialising, with the added bonus of a museum-style sensation of 'just looking', and it's an excuse to get out of the house. I would have thought that this traditional occupation had been a normal part of life since the earliest days of stalls, shambles and markets. But no; Morrison writes that shopping as a leisure pursuit was only

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