Frank McLynn
King of Hokum
Cecil B DeMille and the Golden Calf
By Simon Louvish
Faber & Faber 507pp £25 order from our bookshop
DeMille is not a name that has lived on, like Hitchcock, Welles or Ford. Yet in his time Cecil B DeMille was the most commercially successful showman-autocrat in Hollywood, whose films by 1942 were estimated to have sold 800 million tickets. An unashamed vulgarian, he capitalised on subjects that one is supposed to avoid in polite company: sex and religion. Beginning with sex comedies in the 1920s, he moved on to action adventures and then finally to the biblical epics for which he is best known. Under pressure from the new puritanism and the Hays Office after the late 1920s, DeMille discovered that a fortune could be made by appealing to the ‘devotional’ sensibility of America’s Bible Belt, but an even bigger fortune if the biblical tales were leavened with a barely concealed subtext of sexuality. As DeMille cynically remarked: ‘Give me any couple of pages of the Bible and I’ll give you a picture.’ Or, as his brother William (a more intelligent man but less successful in a worldly sense) put it: ‘Having attended to the underclothes, bedrooms and matrimonial irregularities of his fellow citizens, he now began to consider their salvation.’ DeMille, in short, was the greatest exponent of hokum since Barnum and Bailey.
DeMille’s career brings to mind Orson Welles’s dismissive remark: ‘Anyone can be a director. Just look at the people who have been!’ After a fortuitous meeting with the impresario Jesse Lasky Junior, DeMille, then a thirty-year-old struggling writer, simply decided there and then that, with Lasky’s money to back him,
Sign Up to our newsletter
Receive free articles, highlights from the archive, news, details of prizes, and much more.@Lit_Review
Follow Literary Review on Twitter
*Offer ends in TWO days*
Take advantage of our February offer: a six-month subscription for only £19.99.
https://www.mymagazinesub.co.uk/literary-review/promo/literaryfebruary/
'Nourished on a diet of exceptionalism and meritocracy, millennials internalised the harmful falsehood that hard work necessarily yields success. The very least they should settle for is a "cool job", one that ... is the focus of their "passion".'
https://literaryreview.co.uk/workers-twerkers
'There is a difference between a doctor who writes medical treatises and a doctor who writes absurdist fiction. Do we want our heart surgeon to be an anti-realist?'
Joanna Kavenna peruses Iain Bamforth's 'Scattered Limbs: A Medical Dreambook'.
https://literaryreview.co.uk/trust-me-philosopher